Before you market, you must know where your audience spends time.
Ask:
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Are they on Instagram?
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LinkedIn?
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Facebook?
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TikTok?
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Online communities?
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Freelance marketplaces?
Different audiences gather in different places.
Examples:
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Business owners → LinkedIn
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Young entrepreneurs → Instagram
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Corporate professionals → LinkedIn
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Small businesses → Facebook groups
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Students → Instagram, TikTok
Marketing becomes easier when you go where attention already exists.