People do not buy products.
They buy solutions.
If your digital product solves a painful or urgent problem, it will sell.
The 3 Types of Profitable Problems
- Financial Problems
Examples:
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How to get clients
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How to improve CV
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How to grow business
2. Time Problems
Examples:
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Done-for-you templates
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Automation systems
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Productivity planners
3. Emotional Problems
Examples:
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Confidence building
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Stress management
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Personal development guides
The Golden Rule
The bigger the pain, the higher the willingness to pay.
Ask:
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What frustrates people in my niche?
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What do people complain about often?
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What do people struggle to understand?
Problems create profit opportunities.
✅ Exercise
Write down:
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5 common problems your target audience faces
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Which of those problems feels urgent