Broad niches create confusion.
Specific niches create clarity.
Bad Example
“Fitness guide”
Too broad.
Good Example
“Home workout plan for busy professionals”
Specific.
Specific niches:
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Convert better
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Market easier
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Attract loyal buyers
Niche Formula
Target Audience + Specific Problem + Desired Outcome
Example:
“Helping freelancers create high-converting proposals.”
✅ Exercise
Write your niche using this formula:
“I help ______ solve ______ so they can ______.”