1. Cost-Based Pricing
You calculate:
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Time spent
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Tools used
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Effort invested
Then add profit margin.
Problem:
Digital products don’t have physical production cost.
Your time is valuable — but value to customer matters more.
2. Competitor-Based Pricing
You check what others are charging.
For example:
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Similar eBook = $19–$39
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Template bundle = $29–$79
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Mini-course = $49–$199
You price within range.
This works well for beginners.
But do not copy blindly.
Your product may offer more or less value.
3. Value-Based Pricing (Recommended)
Ask:
How much is this worth to the customer?
If your product:
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Helps someone earn $1,000
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Saves 20 hours of work
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Solves a painful problem
Then pricing it at $15 is undervaluing it.
Value determines price, not length.
4. Penetration Pricing (Beginner Strategy)
Launch at lower price temporarily:
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Early bird offer
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First 20 buyers discount
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Limited-time launch price
Then increase price later.
Example:
Launch at $29
Increase to $59 after 30 sales
This builds urgency.