Understanding psychology increases sales.
1. Odd Pricing
$29 instead of $30
$97 instead of $100
It feels cheaper psychologically.
2. Anchoring
Show:
Regular Price: $79
Launch Price: $39
The higher number makes the discount feel valuable.
3. Tiered Pricing
Offer 3 versions:
Basic – $29
Standard – $59
Premium – $99
Most buyers choose the middle option.
This increases revenue.