Bundling increases perceived value and revenue.
How to Bundle:
-
Combine related products
-
Example: eBook + Workbook + Templates
-
-
Offer at a discounted total price
-
Highlight savings compared to individual purchases
Example:
-
eBook – $29
-
Templates – $39
-
Bundle – $69 (saves $1)
Bundles encourage buyers to purchase more at once.